Online betting is also popular in horse racing and tennis. According to a study by Lund University, Sweden, consumer interest in online betting platforms increased due to the streamlined experience of accessing a complete list of betting markets from their desktop or mobile devices. Moreover, cashless payment methods and female casino patronage are expected to boost the market. Several major sports betting companies are striving to simplify their platforms and provide an enjoyable experience for their customers.
Technological advancements have had a significant impact on the gambling industry.
The online sports betting market size is expected to grow from USD 63.70 billion in 2023 to USD 109 billion by 2028, registering a CAGR of 11.34% during the forecast period.
